All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
Some time ago I applauded at the top of my lungs at the musical “In the Heights”, because I was thrilled to see that wonderful combination of flavors, smells and sounds masterfully blended on a Broadway stage. The music is sensational and [...]
The Meaning of Being Rich I have my problems and you have yours. It’s true. However, I would bet you that your problems are mostly those of a rich person. Three years ago, I went for the first time to North Point [...]
My good friend Alejandro Odio sent me the link to this video and of course, in an instant I decided to publish it and amplify its message, as there are many who continue to ignore the reality in which we live today. [...]
“Zeitgeist” means “spirit of the times”, and Google reveals this spirit through the sum of millions of searches every day. This extraordinary company has developed a powerful battery of tools that allow you to explore global and regional trends, past and present, [...]
A little over two years ago I ran the half marathon in Brooklyn in 2:03:07, and last Sunday I returned to the distance in the Bronx to finish it in 2:03:50. I guess the years don’t pass in vain. No way. However, [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
