2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
Zunga sent a tweet with this commercial and in case you haven’t enjoyed it, here it is. Indeed, you see it and you get to convince yourself that you can beat Bolt if you want to!
From Del Campo Nazca Saatchi Saatchi we are used to one idea better than the other, from one Lion to another, from one surprise to another, and with this beautiful campaign for Cadbury’s they achieve the right twist to turn the hidden [...]
I’ve been a fan of Lynette Chiang since she came to Costa Rica many years ago and was Creative Director of our agency. After her time at Tribu Saatchi Saatchi, she moved to Eugene, Oregon and started her work with Bike Friday, [...]
Make sure to save the night of Thursday, November 26th in your agenda, as it will be a gala evening at the National Theater of Costa Rica for creatives, advertising clients, media and everyone in the advertising world. ASCAP will present the [...]
El próximo domingo 16 de agosto podrás vivir la experiencia de North Point en vivo y en línea hasta la pantalla de tu computadora. No te perdás ésta nueva, fresca y emocionante forma de conectar con Dios, porque el mensaje de [...]
I have days of reminding myself of Zanders Rule #6, and because of this I smile, enjoy and enjoy each and every moment of the day in a way that can only be achieved when you decide not to take yourself too [...]
