All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
At the 2010 Antigua Festival, few agencies from the region received awards and this indicates that we are still far from the competitive level that could lead us to be legitimate winners on the world stage. With few exceptions, the Festival was [...]
At the last Antigua Festival in Guatemala, Ogilvy Costa Rica was being awarded for its Jades for Scrabble campaign, when someone started shouting: “It’s done, it’s done! I immediately turned to the area from where the shouts were coming from, and I [...]
I have the impression that the last festival in Antigua is very good and has much room for improvement. The balance is positive, although we would be doing a disservice to UGAP if those of us who attend do not provide comments [...]
Today we are in Antigua, Guatemala, one of the paradises of the world, a World Heritage Site and rightfully the pride of the people of Guatemala. There is no other place like Antigua in Central America, and it is the setting for [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and [...]
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no [...]
Virtual currency is basically a digital medium of exchange. With a business dimension that already reaches half a trillion dollars in the world, we are facing a concept as difficult to understand today as the credit card was 40 years ago. Reynolds, [...]
Attention! The giant Google is today also a creative agency, working live with clients fascinated to see the innovation it proposes. It has reimagined advertising with its Project Re-Brief? Or is it the same chicken and rice with a different recipe? In [...]
