. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
At the 2010 Antigua Festival, few agencies from the region received awards and this indicates that we are still far from the competitive level that could lead us to be legitimate winners on the world stage. With few exceptions, the Festival was [...]
Next Saturday we will have a new Volcano, the eighth to be precise, where 21 companies will be competing with around 500 entries. There will be the agencies that will go for a Volcano or two, as well as those that will [...]
Next week I will have the opportunity to start a new cycle of conferences in universities, to present the story of an evolution. After many years of presenting Lovemarks, in the context of our relationship with Saatchi Saatchi, today we will present [...]
A few days ago we gathered to learn from DDB and its Playbook, a fascinating combination of planning tools to advance in becoming the most influential agency in the region. Here in the photo you will find a good part of the [...]
Without Martin Luther King and his inspirational dream, and visionary dream, Barack Obama might not be the first black president of the world’s most the first black president of the most powerful country in the world. Without dreams and dreams and illusions, [...]
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in [...]
Costa Rica’s ruling National Liberation Party presidential candidate Laura Chinchilla gives her victory speech after winning the general election in San José Costa Rica has always been a progressive beacon on Central America’s benighted street: the reliable democracy that makes a point [...]