All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. [...]
Live from Day One at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293633/10788508/3206/0/> Cannes Lions 2010 kicked off this morning, and we are reporting live from the Festival this year, with interviews, video highlights from the programme and insights into the winning [...]
The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check [...]
After several days of drought on the keys, because between one and a thousand things I have been distracted even more than usual, it has made me all the sense of the moment to start with a phrase that is in itself [...]
Where does creative inspiration come from? At TEDIndia, Hollywood and Bollywood director Shekhar Kapur (“Elizabeth,” “Mr. India”) points to his source of creativity: total and utter panic. He shares a powerful way to unleash our inner storyteller. Some of the published comments: [...]
Cannes Lions 2010 Entries Increase 7%. Thursday 03 June 2010 24,242 total entries – the 4th highest number in the history of Cannes. The Organisers of the 57th Cannes Lions International Advertising Festival today announced that more than 24,000 entries from 90 [...]
Reebok has an on-air campaign that I love, because it simply recommends running at a pace where you can have a conversation. It connects Speed of Chat with their brand, brings running closer to people who don’t run, is elegantly sarcastic about [...]
For your information, in the month of June we surpassed 72 thousand hits on the blog.
For any time of the week, and in particular, for a Sunday like today when a month begins, here I am: Jesús Adrián Romero interprets a song with ideas in the heart, in the spirit, in the soul. May you have the [...]
Maria Sharapova is much more than pretty, as demonstrated in this spectacular Nike commercial, winner of Lions and example of sensational musical application. Maria Sharapova, unlike other pretty girls in world tennis, won her first Grand Slam at 17, and since then, [...]
Barrio Bonito is a beautiful idea, with extraordinary ingredients that made it grow into an integrated initiative never seen before in the world. In other words, all we need is a trigger, one that provokes and then, people to make it grow. [...]
