All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
We have received the welcome news that Ferrán Adrià will be in Costa Rica to detonate innovation and share his secrets in the kitchen. With 1,846 dishes invented during 25 years in the kitchen of elBulli, his legendary restaurant ranked as the [...]
I invite you to get to know Khan Academy. Its mission is to provide free, world-class education to anyone in every corner of the world. For students, teachers and parents alike, Khan has come to deliver an extraordinary solution. It allows you [...]
Perception is reality. Really? Neuroscience observes, measures and analyzes the way our brain works, to remind us that we are complex systems of reasons and emotions, in the simplest possible summary. So, perception is reality? The usual thing is to believe we [...]
Today the Costa Rican National Design Team, grouped together in a natural, informal and spontaneous way, with incalculable talent, heartfelt emotion, visible admiration and genuine spirit of celebration, has rendered a Graphic Tribute to the Sele. Its organizers Marianella Snowball and Noé [...]
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting [...]
When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the [...]
From Melbourne, we got the stupid ways to die, in reference to the carelessness with which people usually expose themselves in dangerous places. In this particular case by McCann, in relation to the city’s trains and the accidents they seek to reduce [...]
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
