I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Without Martin Luther King and his inspirational dream, and visionary dream, Barack Obama might not be the first black president of the world’s most the first black president of the most powerful country in the world. Without dreams and dreams and illusions, [...]
Today I received the link to this video and it really touched me, even though I was raised as a child in the Methodist church. And as I firmly believe that Jesus is who He said He is, I also believe in [...]
Costa Rica’s ruling National Liberation Party presidential candidate Laura Chinchilla gives her victory speech after winning the general election in San José Costa Rica has always been a progressive beacon on Central America’s benighted street: the reliable democracy that makes a point [...]
At the end of 4 years as president of the association, I leave satisfied, grateful and excited, because together with all the associates and especially with my colleagues on the Board of Directors, we reinvented Ascap. Until very recently, the Costa Rican [...]
Shop Bridges the Gap Between the Hispanic and General Market, Extends Way Beyond Niche Category By Laurel Wentz Published: January 25, 2010 NEW YORK (AdAge.com) — Being Latino is increasingly about moving easily between different worlds, and Alma DDB is a perfect [...]
. After several weeks of conversations, we reached an agreement with el taier in Guatemala that has us all excited and on fire. At the end of the process, sharing at Bacchus in Santa Ana and the good taste of an excellent [...]
After Antigua and El Ojo, to cite the two scenarios on the way to the regional competition in which we measure ourselves from Costa Rica, the Volcano next November will once again be the national advertising contest, which will naturally bring new [...]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
