2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
I have been hooked on chairs for about 20 years, when without realizing what we were doing, we bought two white Wassily chairs before returning from Mexico and back to Costa Rica. They were designed in 1925 by Marcel Breuer and we [...]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
With less than two weeks until my next marathon, these videos are a marvel for motivation as I write with a cold and torn to shreds from an extremely untimely flu. The variables for a marathon, as for almost everything in life, [...]
When you count the years in decades and one or two are no longer enough, it is time to recognize the ball or pineapple, whatever you want to call it, but clearly the amount of time that has accumulated as in my [...]
I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation [...]
Hold a focus group.
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the [...]
Take a look at this video and let me know what you find unusual. It’s a look at North Point in Alpharetta, Georgia and a talk that has one simple difference: the speaker is on video. That’s right. The video church [...]
