All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
HomeTwo Costa Rica It is not easy to acknowledge that in Costa Rica we can have the best in the world. However, from my biased and completely subjective opinion, the best kindergarten in the world is found in Escazu. It is a [...]
To score a goal, you have to kick it into the frame. To achieve something, you must first try. To win, you have to participate first. To hunt a lion, you have to aim, believe it is possible and pull the trigger. [...]
Click here: YOUNG CREATIVES FILM COMPETITION and discover the 19 duos that will compete in Cannes with Carlos Jiménez and Paula Guevara next week. The body temperature rises and the excitement begins to transform.
De los Zanders vino la regla #6, como también la idea de darle a todo el mundo una A. Es inpirador, mueve el espíritu y te convence de la idea de levantarte en las mañanas propuestos y propuestas a tomar la posibilidad [...]
Here you will find a lousy, boring and absurd video made… in Tribe! under Zander’s rule number 6: don’t take yourself too seriously! And what are the other 5 rules? …Peel. There aren’t any. It doesn’t matter. Just don’t take yourself too [...]
