. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
With excellent possibilities of Lions for Costa Rica, JWT and DDB managed to advance with their best work to the short list in their categories, so that two of the eight Costa Rican agencies participating continue with options to bring statuettes back [...]
I intend to share experiences with the sole purpose of connecting with the talent and passion that inspires deep down, of artists like Deredia on the world stage from Rome, as well as any moment, person or circumstance that reminds us how [...]
Today we barely arrived in Rome and in the cab to the hotel we passed in front of the Roman Colosseum, which was the backdrop for three monumental sculptures by our compatriot and friend, Jorge Jimenez Deredia. What a pride for Costa [...]
As I write these words, José María Figueres is in Madrid on a topic of interest to all of us, because there is no doubt that the network innovates every day and its course is close to that of our lives. I [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
