All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. [...]
A few days ago I heard an opinion that left me cold: Intel’s exit was completely inevitable. Really? And why Israel, being outside the Asian production zone and despite being a country with high costs in general, is the chosen destination for [...]
At the end of this Holy Week, we arrive once again to Easter Sunday. We go through Lent, Palm Sunday, Maundy Thursday and Good Friday, the stories, recreations, processions, celebrations, masses, traditions, cults and everything that happens with more intensity during Holy [...]
A few years ago when we were preparing the Osa Campaign, the one that brought thousands of tattoos to our skin, what I said in that environment could have been adverse and aggressive to the idea. I was simply wrong, as the [...]
In a matter of hours Luis Guillermo Solis will be the new President elect of Costa Rica. At the same time it has been confirmed that Intel will take over manufacturing, adjust operations and sadly lay off thousands. In the midst of [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
A few days ago I came across an advertisement that talks about envy, possibly from the entrails of the same feeling, which disturbed my spirit and made me think about this capital sin, and for this reason also, today I am typing [...]
In the “round table” of the Superschool, which were more like online chairs, we had three opinions about this campaign. Here is the video with the comments of Andrés Artavia, Manuel Travisany and Pancho Terán. Cheers!
Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so [...]
The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian [...]
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