All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
At the end of a careful selection process, Comunidad has chosen the two representatives for Costa Rica to the Young Marketers Competition at the next Cannes Lions International Festival of Creativity. The winners are Melissa Quirós from FIFCO and Geoconda Fernández from [...]
The Royal Academy Dictionary does not recognize the word serendipity. Fortunately today there is a free encyclopedia called Wikipedia where it is defined as follows: A serendipity is a fortunate and unexpected discovery or find that occurs when you are looking for [...]
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south [...]
I’m convinced that magic happens outside of comfort zones. That’s all. Or is there more to say? Maybe there is. For those who prefer a little more development, someone would have to recommend some expert, as I am not one of them. [...]
2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
It strikes me powerfully that a somewhat old-fashioned, a bit boring and certainly personal space, continues with such a high level of page views in a month. Some would say that it does not have the same notoriety of other times, and [...]
This video has over 7.6 million views on YouTube, produced, acted, created and posted by “Fred”, a guy who entertains, amuses and is followed by millions of people around the world. Of all the recent phenomena, Fred is one of my favorites, [...]
Have you ever thought about how different your outlook on life would be if you were a person with absolute faith that God is with you? If you have never meditated on this before, this might be a good time to do [...]
With Telas de Protecto and the stories of Salat, we had a great night in Guatemala. In addition, JWT Costa Rica was the agency of the year, and with the Tribu Jades and the one won by Garnier BBDO, we can return [...]
With more than 5.6 million views on YouTube, this Evian commercial proves once again that people love to be entertained, have fun, enjoy the unexpected and add a little joy and sweetness to life. Here it is so we can keep adding [...]
