. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
I got my hands on the October 2008 issue of Esquire magazine, and while it’s no surprise, the femininity of the male model is more on display than ever on most of its advertising pages. From Dolce Gabbana, Prada, Boss, Burberry on [...]
The Truth About You is perfect for personal use and as a job placement and performance placement and performance review tool. Its concise format serves as a resource for HR and business leaders to acquire, retain and help Gen Y employees (30 [...]
I lived creative. Innovative. Exploratory. Bold. Convinced that an idea can change the world, as long as it’s well designed. (And if it’s not THE world, it can clearly do it in YOUR world. Does it make a difference?) Look at this [...]
Don’t miss this VIDEO, the best thing about Costa Rica is its variety. Also, take a look at this other VIDEO, and if you want to spend some more time, this could be another VIDEO to discover. Just weeks away from the [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. [...]
