I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers. It’s a long journey and like all, with obstacles and challenges at every step. One day we win [...]
Today begins at ArteCine Lindora the OPENHOUSE, an option for the ill-mannered like me, as it takes messages from conversational speakers from the United States, and projects them on the movie screen in an activity that does not exceed 60 minutes. Thus, [...]
From Mosaic in Pasadena, Erwin McManus, the lead pastor of one of the most creative churches in the United States, www.mosaic.org, will visit us next week. In his proposal, art, film, dance, music of course, creativity and innovation play a key role [...]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
No matter how much time you have or don’t have, what you do or don’t do, where you are or with whom, you have to know this story. Don’t miss it, it will surely move you to tears as it did me. [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers. The first comes from [...]
Values that promote prosperity: in a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or [...]
