I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before. When I joined [...]
Today all records will be broken, as Nike will have organized the race with the most participants in history by creating the Human Race. Here’s how it works. In 25 cities around the world thousands of runners will participate in the races [...]
This old bald-headed, pot-bellied, rich rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of pure adrenaline at the helm of Saatchi Saatchi. Saatchi. When he was the CEO of Pepsi in Canada, he shut down [...]
Yesterday I saw you. Very clearly. Message received. Commitment accepted.
Let’s see, you who are so educated or so cultured, what does calamitad mean? Disimolar? Cataputa? Cerdeza or Cuarzo? What does culapso or bacilar refer to? At a gathering of friends and family in Mexico City last night, we enjoyed to tears [...]
A few days ago I was asked several questions about the future of advertising. I suppose that after more than 30 years in it, the journalist had a reasonably good basis for assuming that I would respond with arguments and insight from [...]
When it comes to musical talent, Costa Rica is an exciting scene of revelations. Its geography of just a few square kilometers, just a little over 51,000 square kilometers of land, bears no relation whatsoever to the quality and quantity of music [...]
The message in the colored spheres. In the registration of his candidacy for the National Liberation Party, Johnny Araya discreetly presented a message of inclusion, openness and renewal through a multicolored sphere, as a symbol of his determination to make a difference [...]
Tribu DDB is about to reach 17,000 fans, likes, adherents or whatever you want to call them. This figure seems high to me and the references in advertising agencies are all just a few clicks away. Whatever it implies or means, it [...]
Today began the pilgrimage of Bosz Digital to its new building, Tributo. With the support of a great team in red passion t-shirts, the people of Forum 1 packed up and started the move, full of emotion, illusions and commitment. For this [...]
