All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
INFIRMA has acquired a VUTEK, and although it looks like just another large format digital printer, it has a particular condition: it is one of the best in the world today. In fact, it is used to exhibit photography and art in [...]
On Thursday afternoon at Cannes 2006, Maurice Saatchi rescued a concept that would make life easier for all of us if we applied it. His presentation was boring in the extreme, although I enjoyed it from the front row especially attracted by [...]
Ay ay ay, let’s laugh at me… Santo gives us another example of the power of insight when it is taken to an innovative way to discover it with a new lens. Life is how you take it, no matter how you [...]
Today I’m including as an attachment that you can download to your computer, a complete chapter of the book The Lovemarks Effect, which includes the Saatchi Saatchi Forum, for you and for a limited time. It will be on the blog for [...]
