All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
One of the most viral videos of the last few days is the iBand of North Point Community Church. Here you can enjoy it in all its originality and relevance, as I think it should be a place that aspires to make [...]
Today journalist Vanessa Loaiza shined in La Nación with an article that occupied space even on the front page of the newspaper. The headline reads“Mayor of San José offered tramway without technical support“. And then adds in the first line: “In the [...]
I have had my blog in total abandonment for days, not by my will but by the simple fact that I don’t have the time. Is it possible? For this, I plead guilty and so I propose you to take a few [...]
If Don Oscar and his government got a stadium from the Chinese, now it could be the turn of Doña Laura and her government to get one from Qatar. How does that sound? To tell the truth, I would prefer a million [...]
We have already started to upload the presentations of Ignite Costa Rica #1 on its website, and with them a series of lessons learned to improve in the second one. If you were not at the Jazz Café Escazu, we invite you [...]
A few months ago I climbed a beautiful peak in Arizona, on the well-known CamelBack Mountain with Sergio Valente, leader of DM9/DDB Brazil, one of the most creative and winning agencies in the world. It was a fun climb of a couple [...]
