I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
A Fuego Lento: this is my 1,650th blog post, a life experience I have enjoyed since April 2005. In writing I have taken my mind to the gym, propelled by the energy of my fingertips on the keyboard, and with each exercise [...]
If you are 28 years old or younger, you are creative, you want to emerge and you are not afraid of competition, you have until Monday to sign up for the Costa Rican contest to enter the global competition that will be [...]
About 12 years ago I got to know Ingo Maurer, a creative, innovative and groundbreaking German designer of… lamps! And then, so in the very first line I would deserve a slap for ignorance, because Ingo is a brilliant architect of light, [...]
I am not a theologian nor do I presume sufficient biblical knowledge to explain anything. However, in the Bible we find truth after truth, age-old wisdom and teachings that can make all the difference in our lives. In fact, as the compendium [...]
The importance of body language. A few days ago I received a message saying: “Hi Jorge, I came in to see your links. In “about me“, the picture you have according to the “body language” (see TED, Amy Cuddy’s talk) reflects a [...]
Moisés Naím has published a new book:“The End of Power“. He argues that power is not only being diluted and changing course, but that it is in decline. As his cover says, not only from the highest echelons of political power, but [...]
