I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
“Mae, Fidel! No! Mae, not so soon!”, we would have told him if we could have asked him for a few more days, one more composition, one more concert. In an unexpected move, Fidel surprised us again with his talent, although this [...]
We have all enjoyed or suffered the Oscars awards in Hollywood. A few on the site, and all the rest of us, happily do it on TV. It’s sensational! I enjoy watching the films first, and then the talent, creativity, production, innovation [...]
I often have an amusing discussion with my children, because I think there is no better pizza than anchovy pizza. They find it obnoxious, while I find it wonderful. The anchovy is always salty, juicy and defined, so it stands out [...]
I see it as simple as this: the Volcano is our national championship. The Antigua, Ojo or Fiap festivals are regional tournaments, and without a doubt, Cannes is the world championship. The Volcano, however, is the sole responsibility of Costa Ricans, both [...]
There are twitts of twitts, but this one I had to bring to my blog. joller Jorge Oller I had to post it on my blog…. thx! @JorgeContrerasN “@manicLu: “@LuandCo: Photo: Pretty inspirational Colors!!!tumblr.com/xqy47rpdwz” 😉
