I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
To open your eyes and see is a miracle. Getting up in the morning and walking, too. We can take nothing for granted. So much to be thankful for.
Today we celebrate the day of advertisers in Costa Rica, with the country’s advertising agencies becoming the stages of everyone’s creative dreams. On the day of the creative publicists, executive publicists, manager publicists, designer publicists, planners publicists, research publicists, art publicists, producer [...]
Jorge Alvarado, Art Director of Garnier BBDO has brought us a new logo for ASCAP, and with this new design, the successful projection of a more dynamic, up-to-date, fresh and focused association. This new graphic personality was chosen after an internal contest [...]
At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class. The results have [...]
As of Saturday morning, the participations will have a name and surname. This will guarantee a discussion of ideas and proposals, arguments and points of view, among many other factors, of great height, depth and variety. In the context of a place [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
The first Costa Rican duo to compete at Cannes this week in the Young Lions Competition took home a spectacular Silver medal, after the pair from Portugal who won Gold. Maia Livov from Tribu and Jennifer Caldwell from Leo Burnett have achieved [...]
With excellent possibilities of Lions for Costa Rica, JWT and DDB managed to advance with their best work to the short list in their categories, so that two of the eight Costa Rican agencies participating continue with options to bring statuettes back [...]
I intend to share experiences with the sole purpose of connecting with the talent and passion that inspires deep down, of artists like Deredia on the world stage from Rome, as well as any moment, person or circumstance that reminds us how [...]
Today we barely arrived in Rome and in the cab to the hotel we passed in front of the Roman Colosseum, which was the backdrop for three monumental sculptures by our compatriot and friend, Jorge Jimenez Deredia. What a pride for Costa [...]
As I write these words, José María Figueres is in Madrid on a topic of interest to all of us, because there is no doubt that the network innovates every day and its course is close to that of our lives. I [...]
On some rare occasions I refer to the trips I make for business or personal reasons, however, as I take flight this Thursday I am ready to share the experiences of the next few days in the open sky, both here in [...]
