I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Saturday morning I hung up the lions and we went for a walk. Here are some pictures of the surroundings of Cannes and with them, several additional reasons to go to the Festival. The images speak for themselves of corners and places [...]
A few days ago I had the opportunity to see our 9 young people up close in Cannes, and I can’t express enough the emotion that living with them has left me, even if it was just for a few moments. Their [...]
We will be in Antigua for the next Creative Festival organized by Ugap, the Guatemalan Union of advertising agencies. We are going with the intention of enjoying Guatemala, which is a wonderful country, its jade jewel that is the incomparable Antigua, as [...]
A few years ago I started running. First it was a walk around the block to finish it out of breath, and then it was a gradual, slow and very measured increase. Before I had tried it in a hurry, and injuries [...]
In one of the most unexpected appearances in the history of Cannes, Yoko Ono displayed her enigmatic, legendary and captivating personality, moving in moments from the ridiculous to the sublime, from the unusual to the profound. At the end of her 45 [...]
Gold for Peru, Silver for Colombia and Bronze for Denmark. A great year for Latin America in the Young Lions Print Competition at the Cannes Lios Festival 2010.
