. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
After Costa Rica won the 2008 Caribbean as the most creative country of the festival in Panama, many agencies opted not to participate this year in response to last year’s poor organization and awarding of prizes. More than 15 people from Tribu [...]
Today I had to call Carlos Fonseca, General Manager and partner of Publimark, to offer him that if he wishes, he can send me a mupi and I will place it in the bathroom of Tribu, in the cafeteria or in the [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
