I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
With only a few days to go until the last day of September, and therefore, with only 11 days left to publish the pieces for Pregoneros and Volcán, rumors have reached us that we will have a heavy participation of Central American [...]
With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers. It’s a long journey and like all, with obstacles and challenges at every step. One day we win [...]
Today begins at ArteCine Lindora the OPENHOUSE, an option for the ill-mannered like me, as it takes messages from conversational speakers from the United States, and projects them on the movie screen in an activity that does not exceed 60 minutes. Thus, [...]
From Mosaic in Pasadena, Erwin McManus, the lead pastor of one of the most creative churches in the United States, www.mosaic.org, will visit us next week. In his proposal, art, film, dance, music of course, creativity and innovation play a key role [...]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
