All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the month of September a record number of visits to the blog was reached, with 62% of them coming from Costa Rica. Everything heats up when the Volcano, a Referendum, an end of the year is approaching.
Here is the message from President Arias, whom I respect and admire. I have already decided: I am going to vote Yes. Insanity would be to expect different results, doing the same thing. The FTA is imperfect, but it is better than [...]
I am excited to share this news with you: ASCAP is, as of Wednesday, the representative of the CANNES INTERNATIONAL FESTIVAL in Costa Rica. In the Board of Directors we reviewed this possibility a few weeks ago, we gave it course, we [...]
Some time ago, on the first Thursday of Clandestina’s Testimonial, after watching the Cannes Reel in the company of 5 luxury guests – all talents of the local advertising media – we opened the field to questions. Almost nobody dared. And I [...]
They say that good friends are those who accompany you in the bad times… and tolerate you in the good times! And for this reason, there is no doubt that today we are dealing with JWT, since it swept coveted national and [...]
Today is one of those days when I have nothing to say and nothing to write about. However, one of those where these feelings, I wanted to share. Maybe tomorrow. Good day! PS By the way, yesterday surpassed 10,000 hits on this [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
