I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
With SonyEricsson joining Tribu, regional account for 6 countries, as well as the assignment of a huge FEMSA project, as well as the growth of our current clients, a while ago Diego Garcia, Tribu’s General Manager and who leads the agency, came [...]
“Nothing worthwhile has ever happened by someone acting alone. It always requires a team effort,” said Carly Fiorina, who was Hewlett-Packard’s number one, and was fired under highly controversial circumstances. At the Willow Creek Summit, we listened to her words and were [...]
THIS is an official update to the original “Shift Happens” video from Karl Fisch and Scott McLeod, this June 2007 update includes new and updated statistics, thought-provoking questions and a fresh design. For more information, or to join the conversation, please visit [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
