2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Maria Sharapova is much more than pretty, as demonstrated in this spectacular Nike commercial, winner of Lions and example of sensational musical application. Maria Sharapova, unlike other pretty girls in world tennis, won her first Grand Slam at 17, and since then, [...]
Barrio Bonito is a beautiful idea, with extraordinary ingredients that made it grow into an integrated initiative never seen before in the world. In other words, all we need is a trigger, one that provokes and then, people to make it grow. [...]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
Siempre es un placer compartir con Kevin, CEO Mundial de Saatchi Saatchi, aún a través de un mensaje como éste colocado hoy en su blog. Así introdujo su mensaje en KRConnect: Earlier this week I was filming a commercial for the HSM [...]
At the Saatchi Saatchi New Directors Show at Cannes last year, this was one of the chosen few to present a commercial. And while the other shorts dealt with all kinds of subjects and drew on all kinds of resources, this one [...]
I first met Jason Muñoz through his email with the subject line “The power of ideas…”. He asked me if he could add me to his list, and with some intrigue for his initiative, I responded positively to learn more about his [...]
For those of us who are not mountain climbers, there is an extraordinary journey that brings the thrill of adventure to the very heart, when you hike to Everest base camp. On this famous trek through the mountains of Nepal, it is [...]
It strikes me powerfully that a somewhat old-fashioned, a bit boring and certainly personal space, continues with such a high level of page views in a month. Some would say that it does not have the same notoriety of other times, and [...]
This video has over 7.6 million views on YouTube, produced, acted, created and posted by “Fred”, a guy who entertains, amuses and is followed by millions of people around the world. Of all the recent phenomena, Fred is one of my favorites, [...]
