2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
After my right meniscus surgery three weeks ago, I think I’m going to be all Stiffy when I get back on the streets running. The truth is that everyone runs as they can. That’s not what’s important. The important thing is to [...]
I discovered today that the phrase comes from Louis Brandeis, who summed it up as follows: “Sunlight is said to be the best of disinfectants”. It’s good! I understand he was referring to the contribution of transparency and accountability, as well as [...]
We’ve been connected to paper airplanes ever since Bosz Digital proposed making and flying them. And as close to the heart as they are, this video story sounded sensational to me. Here it leaves you with the craftsmanship, the Heidelbergs, the quality [...]
Last night we celebrated Christmas and the end of a great year. We went to Home in Santa Ana and took over the place. All the people from Grupo Tribu in Costa Rica joined us and we had more than 400 people, [...]
This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV (or facebook). If you are looking for [...]
If you want to present as successfully as Steve Jobs did, you need two things. The first is to present extraordinary products, and the second is to follow the advice that I received in my e-mail. Here I copy them for you. [...]
