All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Message sent by Antonio Ramirez. ___________________________________________ Jorge, How do you do. We don’t know each other but I’m an advertising and marketing fever. I signed up for your blog because a creative friend of mine, known as Yorsh, passed it on to [...]
glumbert.com – The Great Descent Do you know the worst thing that could happen to a client? And I want to insist, do you know the worst of the worst of the worst of all the worst things that could happen to [...]
We moved to the Dent when I was about 11 years old, and since then, I had new neighbors: an Automercado, Giacomín and the bowling alley. For years they meant a part of my life that I always remembered with great affection [...]
This is really stupid. However, that’s how we started and today, Sony’s PlayStation and Nintendo’s Wii, to name just two brands, are global empires. Could it be then that stupidity does indeed exist? The little game is literally stupid, and proves that [...]
“In this business you have to make a scoop of shit taste like vanilla ice cream… and when you’re done, count on your stomach to voluntarily order a second helping!”, Bob James told me in 1988 when he was CEO of McCann-Erickson [...]
This happened to me in the year two thousand and three. I was reading a report about that year’s edition of FIAP, you know: the winners, finalists, speakers and everything that surrounds it, when suddenly I noticed someone else interested in the [...]
And he is seated at the right hand of the Father, playing ball. This is the origin of the great advertising campaign that gave rise to the power point (Good Publicity ppt) that has reached more than one of you in a [...]
That’s right. Today we are halfway through the month and blog visits are already exceeding 2,000 page views per day. At this rate, this experiment could be achieving 40, 50 or even 60,000 hits for the month, which seems to me aggressively [...]
A little over a week ago we had the visit in Tribu of the entire generation that is about to graduate as Masters in Business Administration from INCAE, objectively, the best business school in Latin America, a condition endorsed by several leading [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
