I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
A few days ago I came across an advertisement that talks about envy, possibly from the entrails of the same feeling, which disturbed my spirit and made me think about this capital sin, and for this reason also, today I am typing [...]
In the “round table” of the Superschool, which were more like online chairs, we had three opinions about this campaign. Here is the video with the comments of Andrés Artavia, Manuel Travisany and Pancho Terán. Cheers!
Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so [...]
The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian [...]
Your feedback to Brother, as a Superschool Weekend participant, is very important to all of us. Be sure to post your comment here.
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico. [...]
With two bronzes and a silver at the last Cannes Lions, Shackleton shows with this idea how great a proposal can be and how unfair a jury can be, in my opinion. Is there anyone who doesn’t agree with me that this [...]
