All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Anybody can make an ad. A brand doesn’t. In Costa Rica, as in the world, there are many people making ads. And of course, people hiring them. Many are those who assume that their brands or products need to advertise to sell, [...]
It’s been a few weeks since Rafael Abreu sent me the link to TED. Today, I am hooked to his TedTalks through iTunes, since all the presentations are available for free on his Podcasts. You can download them to your iPod or [...]
Sir Ken Robinson speaks, from his presentation at TedTalks in Monterey, California, about creativity and the challenge of changing education to value creativity as much as literacy. He identifies the importance of preparing ourselves to be wrong, if we want to be [...]
Photographer Phil Borges estimates that of the 6,000 languages spoken on the planet today, 3,000 are not known by children. In other words, as those who know them die, humanity will lose all the wealth that comes from the legacy of that [...]
USE THE POWER OF TRUST. Forget completely the idea that it is your turn to approve or reject, that this position is a big mistake. If you are going to value ideas, you have to be clear that all have potential, all [...]
There are people who complicate and entangle everything, go back and forth, change their minds constantly, forget what they say, do not allow things to flow, make processes slow and difficult, lower morale and team performance, and use sarcasm to defend their [...]
When Godin speaks, you have to listen to him. His ideas and publications, among which Purple Cow stands out, always contribute and trigger others. It seems to me that investing 17 minutes in his presentation at Ted is a good idea. Go [...]
Download the doc included here, get many signatures and send it to the fax 213-3808 of Alejandro Trejos, father of one of the most recent victims of drunk driving in Costa Rica. This is what the text to sign says: We, the [...]
THE FOLLOWING IS THE MESSAGE WRITTEN BY JAIME QUINTANA, FROM DHL. Today Saturday morning, Rodrigo Quiros called me to tell me that our co-worker at DHL, Jorge Centeno, courier, and brother of Pate Centeno of Saprissa, died last night victim of a [...]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
