2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
We live in an environment where the importance of something is often measured by the degree of urgency with which it has to be addressed. That’s why a visit to a Festival of the magnitude of the Ojo is like receiving one [...]
The piece that did not even approve the client is the big brother of the frauds, while the piece that advertises a client that does not even exist is the daddy of the frauds. Whether or not you agree with these unimportant [...]
If you were to ask me to describe the Eye of Ibero-America in one word, I would say just one: CHALLENGING. If you gave me the option of a second, I would confess: INTIMIDATING. And if you allowed me a third, I [...]
In the attached file you will find a happy surprise: a spread from the book Lovemarks, the future beyond brands, which I am including in the blog for your use and benefit. However, I insist on something that I have said a [...]
Here is the message from President Arias, whom I respect and admire. I have already decided: I am going to vote Yes. Insanity would be to expect different results, doing the same thing. The FTA is imperfect, but it is better than [...]
I am excited to share this news with you: ASCAP is, as of Wednesday, the representative of the CANNES INTERNATIONAL FESTIVAL in Costa Rica. In the Board of Directors we reviewed this possibility a few weeks ago, we gave it course, we [...]
Some time ago, on the first Thursday of Clandestina’s Testimonial, after watching the Cannes Reel in the company of 5 luxury guests – all talents of the local advertising media – we opened the field to questions. Almost nobody dared. And I [...]
They say that good friends are those who accompany you in the bad times… and tolerate you in the good times! And for this reason, there is no doubt that today we are dealing with JWT, since it swept coveted national and [...]
Today is one of those days when I have nothing to say and nothing to write about. However, one of those where these feelings, I wanted to share. Maybe tomorrow. Good day! PS By the way, yesterday surpassed 10,000 hits on this [...]
With only five days to go before the official period for the publication of the pieces that will participate in ASCAP’s VOLCAN in Costa Rica, we can expect that this will be the official week of the cheaters. I have been reluctantly [...]
