All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
After taking a photo with friends in the morning, yesterday afternoon I met Manolo Gavilán (VP and GM of Ogilvy Costa Rica) at the exit of the Palais. We were both frustrated, as everything seemed to indicate that we Ticos were going [...]
Last year Tribu DDB returned from Cannes with 11 finalists and a Lion. This year we return with our suitcases empty of awards, but full of new and greater experiences. Therefore, it is time to focus on June 2013 and start working [...]
For the third time in the history of the Olympic Games, London will host the most important sporting event on the planet. With Nadia Comaneci on stage at the Debussy in Cannes today, on a panel about the games and Visa as [...]
Ogilvy, McCann and Publimark have achieved finalists in PR and Outdoor. The possibilities of more Lions for Costa Rica are growing. Between tonight and tomorrow we will know, although Press has been our difficult moment and the great challenge of the moment. [...]
Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is [...]
We are living the biggest Cannes Lions in history, with more than 32,000 entries participating, more than 10,000 delegates attending and more clients present than ever before. Yesterday I was talking to Phil Thomas, CEO of Cannes Lions, and he told me: [...]
McCann-Erickson and JWT agencies dawn on Direct’s shortlist today, Sunday! With 105 entries in various categories, we are looking forward to more Lions to enrich the biodiversity of our country. We are also very happy to see Guatemala also present in the [...]
Today is a day like no other, because today has not existed and will not be like tomorrow. For this reason I invite you to watch this message that will influence your day to be a wonderful, unique and full of the [...]
Our agency in Panama is participating in Cannes with an extraordinarily well-produced case for our client Peugeot, using Pinterest as its main platform. In fact, it will be a pioneer case with good metal possibilities. Here is the case: In the spirit [...]
When we decided to share our future, we did so because we were in sync. Everything is easier when you share beliefs, dreams and illusions, when you share passions and values. For this reason, with the leadership of Jorge Solórzano, Víctor Pardo, [...]
