All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Casado in Brazil is called feijoada, and that was our first meal when we arrived in Copacabana for the Wave Festival. With an air of the Carlton in Cannes, the Copacabana Palace in Rio de Janeiro is the perfect setting for the [...]
At Tribu DDB Costa Rica we have decided not to receive new accounts, at least for the remainder of the first half of the year. However, we are already considering extending this measure to the third quarter of the year. The reason? [...]
The contest to choose the two creative duos that will go to Cannes has had a setback. In the first round to choose the finalists, the jury decided to declare it void and repeat the opportunity for all contestants. Here is the [...]
Can you imagine a life without limits? How wonderful! We could drive 100 miles an hour, smoke in the office and max out our credit card every month. We could go on vacation whenever we felt like it and I would eat [...]
Two years ago I discovered the meaning of the word Zeitgeist: the spirit of the times. I also got to know Google better and all that it means to discover the interest of the vast majority of the planet’s inhabitants through our [...]
