All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Some studies have shown that products found by people on Pinterest are more likely to be purchased than on other social networks. Why is that? I find Pinterest fascinating, it invites me to explore much more than Facebook and has brought me [...]
Last year we had 61 entries in Cannes from 9 different agencies. In 2012, will we reach 100? The deadline has been extended and there is still some time left to enter the top creative competition on the planet. In Costa Rica [...]
Eiza has released her new solo with a tremendous video that I am fascinated to share with you, I love it! and I have no doubt that you too will be hooked by her music, her talent and her energy. When we [...]
It’s worth taking some time on YouTube to enjoy the best in Latin American Film. Here I upload “Padres en slip” by Del Campo. Of all the winners, although some pieces have already played, most of them have their GPS pointed towards [...]
In the midst of an impeccable organization, typical of the most correct hosts, the Wave Festival has left me with a positive balance. This year there were about 1,800 entries, an amount that is not surprising if you compare it to Antigua. [...]
Freedom is blogging in your underwear. Or in your pajamas, from your bed, rocking chair or toilet. In the end and in the beginning it’s a matter of doing what you’re passionate about. It’s been a while since I met Hugh MacLeod. [...]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do [...]
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What [...]
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as [...]
