. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and [...]
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no [...]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
