All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I came across this talk and the room was half empty. Then I understood, for at a conference like SXSW on technology and innovation, the topic seemed to be completely out of our interest. And indeed, this turned out to be a [...]
Napoletano uses fucking like commas, she’s strong, has an impactful personality and says she doesn’t mind losing business, if she loses it because of who she is. I’m 10 feet away from her as she speaks at SXSW and I can’t tell [...]
A few days ago I came across an ad in the American Airlines magazine that left me impressed. It was about one more sailing ships in the Caribbean, the Mediterranean and Costa Rica. And at that moment it was as if the [...]
A new edition of SXSW Interactive is coming (March 9 to 13) and we wouldn’t miss it for the world. Last year I was there for the first time, and now I think it’s going to be hard for me to pass [...]
Chris Dearnley came to Costa Rica some 17 years ago. A Harvard MBA graduate, he traded large corporations and business for his vision of life focused on our country, to plant a Vineyard church and help those most in need. Since then, [...]
Tribu DDB‘s Chief Creative Officer, Javier Mora, has been confirmed as a jury member at the next Cannes Lions. He is the first Central American to be appointed, after Costa Rica received a special place for 2012. His selection was made directly [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. [...]
A few days ago I heard an opinion that left me cold: Intel’s exit was completely inevitable. Really? And why Israel, being outside the Asian production zone and despite being a country with high costs in general, is the chosen destination for [...]
At the end of this Holy Week, we arrive once again to Easter Sunday. We go through Lent, Palm Sunday, Maundy Thursday and Good Friday, the stories, recreations, processions, celebrations, masses, traditions, cults and everything that happens with more intensity during Holy [...]
A few years ago when we were preparing the Osa Campaign, the one that brought thousands of tattoos to our skin, what I said in that environment could have been adverse and aggressive to the idea. I was simply wrong, as the [...]
