All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I came across this talk and the room was half empty. Then I understood, for at a conference like SXSW on technology and innovation, the topic seemed to be completely out of our interest. And indeed, this turned out to be a [...]
Napoletano uses fucking like commas, she’s strong, has an impactful personality and says she doesn’t mind losing business, if she loses it because of who she is. I’m 10 feet away from her as she speaks at SXSW and I can’t tell [...]
A few days ago I came across an ad in the American Airlines magazine that left me impressed. It was about one more sailing ships in the Caribbean, the Mediterranean and Costa Rica. And at that moment it was as if the [...]
A new edition of SXSW Interactive is coming (March 9 to 13) and we wouldn’t miss it for the world. Last year I was there for the first time, and now I think it’s going to be hard for me to pass [...]
Chris Dearnley came to Costa Rica some 17 years ago. A Harvard MBA graduate, he traded large corporations and business for his vision of life focused on our country, to plant a Vineyard church and help those most in need. Since then, [...]
Tribu DDB‘s Chief Creative Officer, Javier Mora, has been confirmed as a jury member at the next Cannes Lions. He is the first Central American to be appointed, after Costa Rica received a special place for 2012. His selection was made directly [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
