All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There goes life between one thing and another, unraveling its mysteries and riddles to bring us many questions and some answers. With only December 2011 coming to an end, the balance of the year is looking good and positive. It’s Sunday, I [...]
Today we discovered in Tribu, among our Macintosh collection, one of those few Macs that were signed by its creators. They knew it was a work that would go down in history, and as is done with any work of art, Steve [...]
Today I was looking at the list and I couldn’t help but take a close look at the agencies that share the 34th place in the ranking of winning agencies in the Ojo de Iberoamérica: there are 33 agencies with the best [...]
I won’t tell you much, because the pictures say it all. Take a look at Tribu’s Facebook page. If you haven’t done it before, give it a Like, and then don’t miss the photo booth, an idea of Promotica during the week [...]
We are rich; simply because we have more than we need. The central idea of the message, however, is around what to do with this condition of privilege that all of us who are rich have. A few days ago I was [...]
I join the millions of tweets, posts, references, links and everything that adds to one of the most viral campaigns in a long time: Benetton’s Unhate. What envy! And I don’t mean the envy that some people might feel when they kiss [...]
Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is [...]
We are living the biggest Cannes Lions in history, with more than 32,000 entries participating, more than 10,000 delegates attending and more clients present than ever before. Yesterday I was talking to Phil Thomas, CEO of Cannes Lions, and he told me: [...]
McCann-Erickson and JWT agencies dawn on Direct’s shortlist today, Sunday! With 105 entries in various categories, we are looking forward to more Lions to enrich the biodiversity of our country. We are also very happy to see Guatemala also present in the [...]
Today is a day like no other, because today has not existed and will not be like tomorrow. For this reason I invite you to watch this message that will influence your day to be a wonderful, unique and full of the [...]
Our agency in Panama is participating in Cannes with an extraordinarily well-produced case for our client Peugeot, using Pinterest as its main platform. In fact, it will be a pioneer case with good metal possibilities. Here is the case: In the spirit [...]
When we decided to share our future, we did so because we were in sync. Everything is easier when you share beliefs, dreams and illusions, when you share passions and values. For this reason, with the leadership of Jorge Solórzano, Víctor Pardo, [...]
