All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by [...]
Last night I finally put play on the AppleTV and started watching a movie I downloaded a few weeks ago – Art Copy, by Doug Pray. I thought I’d abandon it at minute 5 or 10, only to find that I couldn’t [...]
Today I received an email from Bernal Esquivel, Director of Strategic Planning at Tribu DDB and great friend, with a picture and a mega ultra super super hyper hyper bati meaningful message: George, we did it! I burst out laughing with the [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
If one day I were allowed to take on a Ministry, I would certainly choose Education. In no other dimension is it possible to make a greater impact and achieve greater reach than in education. This is why I stayed to hear [...]
Jon Wuebben is the CEO of Content Launch and presented at SXSW today. From the first minute he focused on raising the banner of content as the canary in the ointment for all the opportunities of today and tomorrow. However, his approach [...]
That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary. As we approached we discovered a sensational situation, cheerful, fun and [...]
As the years go by, in 2012 it is estimated that 50% of sales will be in digital media. Is it possible? For many people like me, we like to buy more and more online. In fact, Aaron Shapiro argues that no [...]
Virtual currency is basically a digital medium of exchange. With a business dimension that already reaches half a trillion dollars in the world, we are facing a concept as difficult to understand today as the credit card was 40 years ago. Reynolds, [...]
Attention! The giant Google is today also a creative agency, working live with clients fascinated to see the innovation it proposes. It has reimagined advertising with its Project Re-Brief? Or is it the same chicken and rice with a different recipe? In [...]
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