All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by [...]
Last night I finally put play on the AppleTV and started watching a movie I downloaded a few weeks ago – Art Copy, by Doug Pray. I thought I’d abandon it at minute 5 or 10, only to find that I couldn’t [...]
Today I received an email from Bernal Esquivel, Director of Strategic Planning at Tribu DDB and great friend, with a picture and a mega ultra super super hyper hyper bati meaningful message: George, we did it! I burst out laughing with the [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Tribu DDB‘s Chief Creative Officer, Javier Mora, has been confirmed as a jury member at the next Cannes Lions. He is the first Central American to be appointed, after Costa Rica received a special place for 2012. His selection was made directly [...]
With this image I woke up this morning, as I was getting ready for a quick trip to Guatemala. I couldn’t let the moment pass without a click and a few moments to feel the breeze, the sun at dawn and all [...]
Since we started the movement we had a model. Now, if for a moment we thought that it was our plan, today it is clear that it is not, because it is His plan. The Openhouse is an adoption, adaptation and creation [...]
Coca-Cola has a lot to say, and therefore, we should all listen. Say no more. It’s here for everyone.
David Droga will soon be in Costa Rica for FID, where we anticipate he will tell his story. One that has everything to do with Cannes. Here is a video in the direction of the most important creative festival in the world.
Last night an important group of the country’s businessmen arrived at Tribu for a meeting with José María Figueres, which resulted in a dynamic typical of what today has come to be called a ” conversatorio”. In this private, though not secret, [...]
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