All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The Ojo de Iberoamérica awarded a brand new regional Gold to “Puppy” by Protecto, reaffirming what many of us thought: in the last Pregonero Darío Lanis, Alejandro Aguilera and Miguel Ángel Barahona excessively punished a winning piece, for sending a message to [...]
Little can be added to a week in which I enjoyed Tribu winning the first Grand Effie in Costa Rica on a Thursday, successfully organizing an Ignite on Saturday at Jazz Café Escazú and then seeing it win a gold on Monday, [...]
What a happy surprise! We entered a case in a category -Non-Profit- and won two Effies: 200% effectiveness. Unexpected! Also very happily received for “Osa en tu piel”, a campaign we built together, one step at a time, with the support, collaboration, [...]
After several years of efforts by ASCAP, the Costa Rican association of advertising agencies and commercial communication companies, the Effie has arrived in Costa Rica. Undoubtedly, it will be to celebrate creativity that delivers tangible, measurable and proven results. Here is a [...]
Most people don’t have a problem with God, but many have a problem with church or religion. Therefore, we want to share a dream, a vision: to create a relevant environment to connect with God and achieve a close relationship with Jesus. [...]
Go ahead and take a look, it’s well worth the extra click. My words? They’re not needed. This is the description on Youtube: This was originally a Versus advert aired in 2009 however after many requests to remove the bull riding and [...]
This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV (or facebook). If you are looking for [...]
If you want to present as successfully as Steve Jobs did, you need two things. The first is to present extraordinary products, and the second is to follow the advice that I received in my e-mail. Here I copy them for you. [...]
With much emotion and great affection for José María Figueres, former president of Costa Rica, I just finished living the interview that Ignacio Santos of Teletica did with him from his apartment in Madrid. If you haven’t seen it, I recommend you [...]
In a month in which I have no intention of writing about advertising, festivals or competitions, although I do write about celebrations, festivities, family, friends and fun, I would like to tell you that some time ago I discovered three letters that [...]
With the simplicity and elegance that we prefer, this year we have two soldiers at the entrance of Tribu in Bethlehem. Christmas is here and it is time to give thanks, to celebrate and remember its true meaning. All we need is [...]
“Don’t try to stand out in the crowd. Rather avoid them altogether,” says gapinvoid today in its image of the day. The recipe is used by some who, without realizing it in time, become codependent to isolation. The message goes on to [...]
