I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
A few years ago a story told me a powerful idea, and today I want to share it with you because it is Children’s Day, in short and simple. I was told that the car of my life should have three passengers: [...]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
Some time ago I applauded at the top of my lungs at the musical “In the Heights”, because I was thrilled to see that wonderful combination of flavors, smells and sounds masterfully blended on a Broadway stage. The music is sensational and [...]
The Meaning of Being Rich I have my problems and you have yours. It’s true. However, I would bet you that your problems are mostly those of a rich person. Three years ago, I went for the first time to North Point [...]
My good friend Alejandro Odio sent me the link to this video and of course, in an instant I decided to publish it and amplify its message, as there are many who continue to ignore the reality in which we live today. [...]
“Zeitgeist” means “spirit of the times”, and Google reveals this spirit through the sum of millions of searches every day. This extraordinary company has developed a powerful battery of tools that allow you to explore global and regional trends, past and present, [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
With Gold, Silver and Bronze for DDB in the first two and JWT in the third, Costa Rica accumulated a total of seven Lions in just one year between the 2008 and 2009 Cannes festivals. During the conversations of the last hours [...]
With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion. If last year [...]
