I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its [...]
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. [...]
Live from Day One at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293633/10788508/3206/0/> Cannes Lions 2010 kicked off this morning, and we are reporting live from the Festival this year, with interviews, video highlights from the programme and insights into the winning [...]
The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check [...]
After several days of drought on the keys, because between one and a thousand things I have been distracted even more than usual, it has made me all the sense of the moment to start with a phrase that is in itself [...]
Where does creative inspiration come from? At TEDIndia, Hollywood and Bollywood director Shekhar Kapur (“Elizabeth,” “Mr. India”) points to his source of creativity: total and utter panic. He shares a powerful way to unleash our inner storyteller. Some of the published comments: [...]
It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at [...]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
