All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I made a query on social networks in the form of a comment: “Is it in the national interest that Luis Guillermo Solís does wonderfully in his government. Or are there contrary opinions?” On Twitter it did not take long for the [...]
Every year in the third week of June, the world of creativity meets on the French Riviera, specifically at the Palais des Festivals located on the Croisette in Cannes, between the beach, the marina and countless hotels and restaurants. “I come to [...]
We Are the Sum of Our Choices While many people flirt with danger, others are wise and maintain their distance. Some fight to obtain their greatest ambitions, while others choose more conservative paths. We know people who dream and never stop, others [...]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
The video included in this post summarizes the experience of last October 31, where many of us shared the idea of creating an irresistible space and a relevant environment to learn more about God. Designed particularly for people who don’t like churches, [...]
The Ojo de Iberoamérica awarded a brand new regional Gold to “Puppy” by Protecto, reaffirming what many of us thought: in the last Pregonero Darío Lanis, Alejandro Aguilera and Miguel Ángel Barahona excessively punished a winning piece, for sending a message to [...]
Little can be added to a week in which I enjoyed Tribu winning the first Grand Effie in Costa Rica on a Thursday, successfully organizing an Ignite on Saturday at Jazz Café Escazú and then seeing it win a gold on Monday, [...]
What a happy surprise! We entered a case in a category -Non-Profit- and won two Effies: 200% effectiveness. Unexpected! Also very happily received for “Osa en tu piel”, a campaign we built together, one step at a time, with the support, collaboration, [...]
After several years of efforts by ASCAP, the Costa Rican association of advertising agencies and commercial communication companies, the Effie has arrived in Costa Rica. Undoubtedly, it will be to celebrate creativity that delivers tangible, measurable and proven results. Here is a [...]
Most people don’t have a problem with God, but many have a problem with church or religion. Therefore, we want to share a dream, a vision: to create a relevant environment to connect with God and achieve a close relationship with Jesus. [...]
