All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I intend to share experiences with the sole purpose of connecting with the talent and passion that inspires deep down, of artists like Deredia on the world stage from Rome, as well as any moment, person or circumstance that reminds us how [...]
Today we barely arrived in Rome and in the cab to the hotel we passed in front of the Roman Colosseum, which was the backdrop for three monumental sculptures by our compatriot and friend, Jorge Jimenez Deredia. What a pride for Costa [...]
As I write these words, José María Figueres is in Madrid on a topic of interest to all of us, because there is no doubt that the network innovates every day and its course is close to that of our lives. I [...]
On some rare occasions I refer to the trips I make for business or personal reasons, however, as I take flight this Thursday I am ready to share the experiences of the next few days in the open sky, both here in [...]
Just a simple preview: in 2010 the first Effie will be held in the country, represented and organized by ASCAP. We do not have definite dates yet, but we anticipate that it will be in the third quarter of the year. So [...]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the [...]
From Melbourne, we got the stupid ways to die, in reference to the carelessness with which people usually expose themselves in dangerous places. In this particular case by McCann, in relation to the city’s trains and the accidents they seek to reduce [...]
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
