I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico. [...]
With two bronzes and a silver at the last Cannes Lions, Shackleton shows with this idea how great a proposal can be and how unfair a jury can be, in my opinion. Is there anyone who doesn’t agree with me that this [...]
The remotidades of the diary. A few days ago I came across a photograph full of snow-capped mountains. I imagine my pupils must have dilated when I recognized Queenstown and those majestic mountains correctly called the Remarkables, or said in English, the [...]
We will move from words to deeds. Life commitment. A few days ago I was in the Central American city with the questionable distinction of being the most dangerous city in the world: San Pedro Sula. I understand that in this category [...]
Tribu in Honduras and El Salvador. Last week I was for the first time at Tribu DDB San Pedro Sula, where we made a high voltage personal connection, got stuck on several ideas and managed to initiate a close relationship. I loved [...]
More candidates than ideas. Today Costa Rica is the scene of a spectacular 3D caricature drawn by the politicians of the moment. Between handshakes and hugs, they join in alliances of all kinds and colors to achieve power, without prioritizing proposals or [...]
Cannes Chimera is possibly one of the most unknown great ideas of the moment. It has just been re-presented at the annual Cannes Representatives meeting in London, so I can’t help but share it with you right away. Here is a video [...]
Jesse Dee has once again produced his classic collection of the best slides from the last Cannes International Film Festival 2102. Here they are: 100+ Beautiful Slides From Cannes Lions 2012 from Jesse Desjardins – @jessedee
