I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico. [...]
With two bronzes and a silver at the last Cannes Lions, Shackleton shows with this idea how great a proposal can be and how unfair a jury can be, in my opinion. Is there anyone who doesn’t agree with me that this [...]
Stefan Asafti has created an interesting project about brands, which he justifies as follows: “The truth is that every pair of rivals has something in common. It has something that has helped them build their identity, all the way to becoming the [...]
The 10th month of the year is October. In Costa Rica it is a rainy month, although this year through HBO it will arrive with the sun. On the 5th and 6th of this month a documentary on the life of George [...]
It has been an event for the country, a publicity moment and a social phenomenon. The launch in the media for Movistar and Claro has generated countless comments and opinions. For, against or the opposite, Ticos are suddenly at the gates of [...]
With presentations two Sundays a month, tomorrow at the Openhouse: “Bulevar de los Sueños Rotos”, at 10:55 AM in Escazú, at the Meridiano Auditorium in the HSBC Building, next to Plaza Roble / Multiplaza. It’s simple. Some of our dreams come to [...]
Today I woke up with the Ode to the Brave, by Juan Carlos Ortiz, a friend worth three. Here I leave it for you to enjoy. Ode to the Brave The sages of India said that in life there are always three [...]
One of the brands that we have served in Tribu DDB for more years is Credomatic. For more than 15 years we have shared life, just as Movistar is now proposing. We have done a thousand projects, initiatives and achievements. From the [...]
