2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it [...]
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
Napoletano uses fucking like commas, she’s strong, has an impactful personality and says she doesn’t mind losing business, if she loses it because of who she is. I’m 10 feet away from her as she speaks at SXSW and I can’t tell [...]
A few days ago I came across an ad in the American Airlines magazine that left me impressed. It was about one more sailing ships in the Caribbean, the Mediterranean and Costa Rica. And at that moment it was as if the [...]
A new edition of SXSW Interactive is coming (March 9 to 13) and we wouldn’t miss it for the world. Last year I was there for the first time, and now I think it’s going to be hard for me to pass [...]
Chris Dearnley came to Costa Rica some 17 years ago. A Harvard MBA graduate, he traded large corporations and business for his vision of life focused on our country, to plant a Vineyard church and help those most in need. Since then, [...]
Tribu DDB‘s Chief Creative Officer, Javier Mora, has been confirmed as a jury member at the next Cannes Lions. He is the first Central American to be appointed, after Costa Rica received a special place for 2012. His selection was made directly [...]
With this image I woke up this morning, as I was getting ready for a quick trip to Guatemala. I couldn’t let the moment pass without a click and a few moments to feel the breeze, the sun at dawn and all [...]
