2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards. This piece was bronze at Cannes 2008, it [...]
Today began the Antigua Festival in Guatemala, organized by UGAP. With almost a thousand pieces participating from agencies all over Central America, the organization and enthusiasm in this city is simply contagious. After our meeting yesterday of FECAP, the Central American Federation [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
In Inner Mongolia and next to the Gobi desert, a new architectural marvel has been added to the planet. In a bid in the style of Bilbao with its Guggenheim by Ghery, Beijing commissioned this work to MAD Architects 6 years ago. [...]
Let’s talk about your finances for a moment. Are they in balance or out of balance? Are you paying more to your credit card issuer than you’d like? Do you want to buy a house but don’t know how? Is your first [...]
In our soccer countries, very little is known about rugby. For this reason, I include this video in case you want to know the basics of this spectacular sport. After the New Zealand All Blacks beat Canada last Sunday, the best teams [...]
Stefan Asafti has created an interesting project about brands, which he justifies as follows: “The truth is that every pair of rivals has something in common. It has something that has helped them build their identity, all the way to becoming the [...]
The 10th month of the year is October. In Costa Rica it is a rainy month, although this year through HBO it will arrive with the sun. On the 5th and 6th of this month a documentary on the life of George [...]
It has been an event for the country, a publicity moment and a social phenomenon. The launch in the media for Movistar and Claro has generated countless comments and opinions. For, against or the opposite, Ticos are suddenly at the gates of [...]
