I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Here you will find a lousy, boring and absurd video made… in Tribe! under Zander’s rule number 6: don’t take yourself too seriously! And what are the other 5 rules? …Peel. There aren’t any. It doesn’t matter. Just don’t take yourself too [...]
By MARCELO FURRER and JOAQUIN BRENES DE TRIBU. One of the high points of our visit to the Ojo de Iberoamérica was the lecture by Erik Vervroegen, DGC of the most awarded agency in Europe in the last two years: TBWA Paris. [...]
Without a doubt, the world would be a better place with more hugs. That’s why it makes sense and feels good to hug. Here is the link to many Free Hugs! This is a simple, fun, exciting and exciting idea that is [...]
Today I am in Mexico City, that intense, passionate, fast-paced, exciting, rich and vibrant capital. Today I am at Saatchi Saatchi Mexico, at the invitation of its CEO, my dear friend José Antonio Cabrera, JAC, and at around 12 o’clock, I will [...]
